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Media Center Focus Areas
ZooSharks Pet Industry Media Center operates the leading B2B Telegram platform in the pet industry across Russia, Belarus, and Kazakhstan. We specialize in information support, video content production, event organization, and advancing innovative solutions in the industry.
Advertising Placement in Sections and Projects
Formats that help boost sales, increase loyalty, and elevate your business:
We don’t just document the industry’s development — we are its integral part, building horizontal connections between experts, brands, the veterinary community, and proactive business owners.
Our channels ensure effective promotion of products and services and allow you to quickly reach your target audience with important news and promotions.
View example
Filming Services
We organize professional video and photo shoots to attract new clients and help your business grow.
- Podcast, livestream, webinar, interview filming
- Video and photo shoots of products
- Video business cards, video presentations
- Event report filming in Russia and abroad
- Filming movies of various productions
- Commercial filming, brand promo videos
Contract Work
We provide services for creating bright, professional video content on your own
- Studio rental
- Motion design and animation
- Creative script development
- Professional video color grading
- Video editing
- Voice-over
- Music composition and arrangement
- Actor and animal actor selection
View example
We participate in many events in the pet industry. Acting as an intra-industry media outlet, we cover events, negotiate with market participants, connect entrepreneurs, and generate ideas for collaborative b2b and b2c projects.
- Advertising placement in Telegram channel
- Prize drawings of various formats
- Game shows, tournaments with professional hosts
- Educational lectures
- Round tables for participants
- Events for B2C audience
View example
Media Center Services
All promotional material is properly labeled
Projects
Native advertising placements in stories and in the “Pet Industry Culture” project. We cover trends, technologies, and best practices in pet food and product manufacturing, veterinary medicine, and pet industry services. The goal of the project is to help businesses grow through collaboration, expert content, analytics, and inspiring case studies. Join us!
News Digest
A brief and informative overview of key industry events, company news, legislative updates, and life hacks for pet owners.
Company news integration
| Format: | Digest |
| Duration: | 6-7 min |
| Frequency: | Once a week |
| Integration: | release partner, photo, video, logo, voiceover, ticker, motion graphics, logo placement on the host’s clothing |
How Many?
A section with concise and precise answers in numbers to questions about the pet market and companies. Only facts and statistics—no fluff. For those who want the real data.
Company news integration
| Format: | image |
| Duration: | - |
| Frequency: | three times a week |
| Integration: | logo, text |
Chat with an Expert
A themed podcast from an expert in a related field, whose opinion, experience, and skills will be interesting to the pet industry audience.
Dialogue with industry representatives
| Format: | podcast |
| Duration: | 15–20 minutes |
| Frequency: | 1-5 |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
Event Reviews
Industry event reviews. Our perspective is honest and detailed, so you feel part of the event even if you couldn’t attend.
Reports from exhibitions, conferences
| Format: | review |
| Duration: | 20-40 minutes |
| Frequency: | 1-5 |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
ZooBatya
A project for the B2C audience, covering important topics such as pet care, nutrition, and behavior. Brand and service mentions are naturally integrated for your consumer.
ZooBatya will share about your product
| Format: | project |
| Duration: | project-based |
| Frequency: | 4–8 per month |
| Integration: | expert section, advertising placement, online prize draws, event prize draws, company column |
Report Filming
A project for the B2C audience, covering important topics such as pet care, nutrition, and behavior. Brand and service mentions are naturally integrated for your consumer.
We share about your company
| Format: | review, reportage |
| Duration: | 3–30 minutes |
| Frequency: | project-based |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
What about Veterinary?
An overview of the veterinary industry. We talk about how manufacturers are doing, new products, services, and innovations in veterinary clinics.
All about veterinary
| Format: | review, reportage, podcast |
| Duration: | 3–30 minutes |
| Frequency: | project-based |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
What about Grooming?
Various formats covering everything happening in this business sector. Covers mastery, franchises, production, and training centers.
All about grooming
| Format: | review, reportage, podcast |
| Duration: | 3–30 minutes |
| Frequency: | project-based |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
Pet Business Abroad
An overview of international events, factories, pet stores, grooming salons, and veterinary clinics. We take a detailed and interesting look at the global market.
We share about the pet business abroad
| Format: | review, reportage |
| Duration: | 30–90 minutes |
| Frequency: | 1–5 |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
Pet Business Culture Podcasts
Podcast interviews with pet industry representatives and invited guests. Discussing market trends, cases, hot topics.
Meetings with interesting people on interesting topics
| Format: | podcast |
| Duration: | 20–90 minutes |
| Frequencyв: | project-based |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
Production Filming with “Tailed Pet”
Films for a B2B2C audience. We talk about production, equipment, raw materials, marketing, sales. Interviews with key figures.
We’ll show potential clients how your factory operates
| Format: | film |
| Duration: | 60–120 minutes |
| Frequency: | project-based |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
Business Round Table
We organize and film live discussions with business representatives, breeders, groomers, and experts from related industries. We analyze trends, challenges, and solutions in our niche.
Reports from business events
| Format: | reportage, mini-film |
| Duration: | 20–60 minutes |
| Frequency: | Frequency |
| Integration: | project partner, photo, video, logo, voiceover, ticker, motion graphics, logo on the clothing of the filming crew |
News Digest
A brief and informative overview of key industry events, company news, legislative updates, and life hacks for pet owners.
How Many?
A section with concise and precise answers in numbers to questions about the pet market and companies. Only facts and statistics—no fluff. For those who want the real data.
Chat with an Expert
A themed podcast from an expert in a related field, whose opinion, experience, and skills will be interesting to the pet industry audience.
Event Reviews
Industry event reviews. Our perspective is honest and detailed, so you feel part of the event even if you couldn’t attend.
ZooBatya
A project for the B2C audience, covering important topics such as pet care, nutrition, and behavior. Brand and service mentions are naturally integrated for your consumer.
Report Filming
In Russia and abroad. Live coverage of industry events—exhibitions, conferences, business meetings. Includes interviews, reviews, opinions.
What about Veterinary?
An overview of the veterinary industry. We talk about how manufacturers are doing, new products, services, and innovations in veterinary clinics.
What about Grooming?
Various formats covering everything happening in this business sector. Covers mastery, franchises, production, and training centers.
Pet Business Abroad
An overview of international events, factories, pet stores, grooming salons, and veterinary clinics. We take a detailed and interesting look at the global market.
Pet Business Culture Podcasts
Podcast interviews with pet industry representatives and invited guests. Discussing market trends, cases, hot topics.
Production Filming with “Tailed Pet”
Films for the B2B2C audience. We talk about production, equipment, materials, marketing, and sales. Interviews with key industry figures.
Business Round Table
We organize and film live discussions with business representatives, breeders, groomers, and experts from related industries. We analyze trends, challenges, and solutions in our niche.
2100
posts
620
partner
integrations
integrations
>100
partners
28
countries
worldwide
worldwide
>75 000
total reach
5 mln
views
>10 000
business
audience
audience
7000
business owners and representatives in our channel and chat
13000
companies in the pet industry in Russia
Our Audience Reads Us!
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